George Barnett models Sabato De Sarno's debut Gucci men's collection in a new campaign, shot by British photographer David Sims.

A spokesperson for the Italian fashion house commented 'The campaign is an ode to the breadth and beauty of human expression, where each glance, gesture, and intonation has a story to tell. Rejecting the notion of fashion as a uniform, the campaign celebrates freedom of interpretation in an invitation to explore and embrace our authentic selves'.